Franchise Innovations For You, LLC.Franchise Innovations For You, LLC.

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Franchise Profile

  • Total Investment: $662,850 - $996,850
  • Cash Investment: $350,000
  • Business Type: Franchise
  • In Business Since : 2019
  • Training & Support: Yes


Squeeze is the brainchild of the same founders as Drybar, a company that reached over $100 million in sales last year! Squeeze is led by the former Drybar VP of Marketing , Brittany Driscoll and includes the expertise of award-winning Drybar architect and Creative Director to build A Way Better Massage Experience.
Squeeze was created because people love getting massages, but there are two limiting options to choose from: affordable discount chains offering subpar customer experiences, and high-end spas and hotels charging over $250 for a massage, making a routine experience unattainable for most. They created the brand and affordable luxury experience the founders were longing for and set out to disrupt the massage industry.
One of the main differentiators of Squeeze is the technology, which not only improves the experience for guests, but helps with team-member retention. Guests can book, rate and tip on the app, and therapists can do what they do best: massage! All preferences are established in the guest’s account, all extras (heat therapy, aromatherapy, deep tissue) don’t cost extra, and lighting, room temperature and a preferred music playlist can be set for the massage suite. After the massage, guests float out the door and get a text and email to tip and rate the therapist. Easy, peasy, Squeezy!
Squeeze offers extensive support to Franchisees in real estate, construction project management, store design, a customized CRM system, industry leading mobile and website technology, complete training and ongoing support, and focused marketing support and guidance. The centralized Guest Services team supports your Squeeze in answering all text, email, and incoming phone communication to let your Shop team focus on the guest experience.
You are the ideal Franchisee for Squeeze! You are driven by your passion for helping people feel good and to be their best selves, and you have the operational expertise to lead your Squeeze Shop team and build an impactful business for you and your community!

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